SPOTIFY WRAPPED MOVIE

In that sense, Spotify might have it easy with audio. For example: Remember a few years ago, when Facebook's Year in Review feature showed a lot of people photos and posts they'd rather not have been confronted with again? Doing something like this, where it's not just 'your most popular stuff' or something similar but an actual dive into what matters to users, takes real thought and care and a deep understanding of the content itself. This isn't necessarily an easy thing to get right. Spotify has long talked about wanting to understand audio like it does software, and features like Wrapped are what that enables. It's also more evidence of how well Spotify has come to actually understand the audio on its platform, and all the tools that come with it.

SPOTIFY WRAPPED MOVIE

This year's offering includes things like 'Audio Aura,' which describes the vibes of your music using colors and moods, and an automatic movie soundtrack to your life based on your listening habits.

Wrapped also gets better as Spotify gets smarter.

вЂњSpotify dominates the conversation, not just because it's the largest, but it's also the most adept in this regard,вЂќ Nelson said. Apple, Amazon and YouTube all have music and audio divisions, but for Spotify, music and audio is its entire business. Not many, though, and none as good or as popular as Wrapped.

There are a few similar things out there, like the unofficial Instagram Top Nine tool or Apple Music's Replay feature (which is, frankly, just a playlist).

So why doesn't Netflix offer a look back at all the shows you binge-watched this year? Where's YouTube's report on all the rabbit holes you went deepest into? Could Twitter tell you about your favorite accounts, most viral tweets and the person to whom you thirstily reply most often? Which of my Slack messages got the most party parrots? A few users joked about Spotify Wrapped being just 'data collection but make it cool,' but it's clear that Wrapped is actually the kind of data usage people actually enjoy. Why is Spotify the only company that is doing this so well, or at all? Spotify has managed to accomplish the most rare of things: create a genuine cultural moment every year, a day on which everyone on the internet seems to be talking about the same thing. вЂњWrapped creates a huge opportunity for Spotify to extend its reach through social motivation and, yes, FOMO.вЂќ

вЂњSpotify's offering is much more heavily marketed across various channels - including in-app, social, media placements and more - and simply more shareable in its presentation,вЂќ Randy Nelson, head of mobile insights at Sensor Tower, told Protocol in an email.

CEO Daniel Ek called the season вЂњhistorically our biggest quarter of the yearвЂќ in the companyвЂ™s October earnings call.

More than 90 million people engaged with Spotify Wrapped in 2020, the company reported. According to market analytics firm MoEngage, Wrapped gives Spotify a big boost in new installs: Its mobile app downloads increased by 21% in the first week of December last year. Wrapped has been a hit for the company ever since Spotify launched its year-in-review campaigns over five years ago.

Spotify Wrapped also gives artists a glimpse at the number of streams they received, hours people listened, number of listeners and how many countries listeners were located in for the year.

(At least one Protocol reporter is in the top 1% of Taylor SwiftвЂ™s listeners this year.)

It includes stats like how many minutes of music people listened to, favorite artists and songs, and how close someone might be to being a superfan.

Spotify Wrapped is a year-in-review playlist and slideshow that serves up various data points from the past year of listening. For Spotify users, that means itвЂ™s Spotify Wrapped time. ItвЂ™s the most wonderful time of the year. Spotify has mastered the year-end look back